From Clinical Practice to Healthcare Marketing Strategy
After 17 years working as a specialist nurse, I developed a deep understanding of healthcare systems from the inside — patient needs, clinical realities, and the complexity of care delivery.
This experience shaped how I see healthcare today.
Not just as a service,
but as a system where value, access, and communication must align.
Why I Transitioned to Marketing
To understand how healthcare organisations create and communicate value, I pursued studies in marketing, completing both a BA and MA in Digital Marketing.
My goal was not to leave healthcare,
but to approach it from a different perspective:
strategy, communication, and system-level thinking.
What I Focus On
My work focuses on:
- Healthcare Marketing Strategy
- SEO & Content Strategy
- Patient-Centered Communication
- Digital Transformation in Healthcare
My Direction
I am building a path toward:
- strategic consulting in healthcare marketing
- academic development (PhD)
- and leading a future healthcare-focused marketing agency